Privacy Policy

What Information Bluey Toys Collects

At Bluey Toys, we gather several types of information to help bring you closer to our collection of plush companions, detailed figures, and interactive playsets. This includes information you share directly with us, details collected automatically as you browse, and insights from our affiliate partnerships.

Information You Provide Directly

When you sign up for our newsletter, contact us with a question about a Bluey and Bingo set, or leave a comment, you voluntarily share your name, email address, and message content. We collect this information only when you choose to provide it, and we use it solely to respond to your inquiry or send you updates about new arrivals in our catalog.

Information Collected Automatically

As you explore the world of Bluey toys on our site — whether you’re comparing plush options or browsing playsets — our web servers and analytics tools automatically log certain technical details: your IP address, browser type, device information, operating system, pages you visit, timestamps, and how you arrived at Bluey Toys. This data helps us understand which product categories resonate most with families and how we can improve your browsing experience.

Information from Third-Party Sources

Bluey Toys participates in the Amazon Associates Program. When you click an affiliate link to purchase a Bluey stuffed animal or any other item on Amazon, that platform may share anonymized tracking data with us — such as the fact that a purchase was made through our referral — so we can earn a small commission. We do not receive your Amazon account details, payment information, or shipping address from these transactions.

How We Use Your Information at Bluey Toys

We use the information we collect to operate Bluey Toys, personalize your experience, and share updates about new products in our collection. Specifically, we may use your data to:

• Respond to your questions about our playsets, character collections, or shipping through Amazon
• Send you our newsletter featuring new arrivals, restocks of popular items like the Bluey plush, and seasonal updates
• Analyze which product pages and categories receive the most interest, helping us curate better recommendations
• Ensure our website functions smoothly across different devices and browsers
• Detect and prevent fraudulent activity or misuse of our platform
• Comply with legal obligations, including responding to valid subpoenas or law enforcement requests

Every use of your information supports our mission: celebrating imagination, family connection, and play through the world of Australia’s favorite Blue Heeler family.

Cookies and Tracking Technologies Bluey Toys Uses

Like most websites, Bluey Toys relies on cookies and similar tracking technologies to remember your preferences, analyze site traffic, and deliver relevant content. A cookie is a small text file stored on your device that helps us recognize you on return visits and understand how you interact with our catalog of plush toys, figures, and playsets.

Types of Cookies We Use

Essential Cookies: These are necessary for our website to function. They enable core features like secure browsing, remembering items you’ve viewed, and maintaining your session as you navigate between product pages.

Analytics Cookies: We use services like Google Analytics to measure how visitors engage with Bluey Toys — which character sets are most popular, how long families spend browsing our collections, and which pages drive the most traffic to Amazon. These insights help us refine our content and highlight the toys that matter most to you.

Advertising and Affiliate Cookies: As an Amazon Associate, we use tracking cookies to attribute purchases made through our affiliate links. These cookies allow Amazon to recognize that you arrived from Bluey Toys, ensuring we earn a small commission on qualifying purchases. We also use retargeting cookies from advertising platforms so you may see Bluey Toys content elsewhere online after visiting our site.

Managing Your Cookie Preferences

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, though doing so may affect your experience on Bluey Toys — certain features like remembering recently viewed plush items may no longer work. To opt out of Google Analytics tracking, visit the Google Analytics Opt-Out Browser Add-on. For advertising cookies, you can adjust preferences through the Digital Advertising Alliance or the European Interactive Digital Advertising Alliance.

How Bluey Toys Shares Your Information

We do not sell your personal information to third parties. However, we may share your data with trusted partners under specific circumstances to operate our site, fulfill your requests, or comply with the law.

Service Providers

Bluey Toys works with third-party companies that help us run our platform — email service providers for newsletters, web hosting services, and analytics platforms. These partners process your information only on our behalf and under strict confidentiality agreements. They cannot use your data for their own purposes.

Affiliate Partners

When you click an affiliate link to Amazon and make a purchase — whether it’s a Bluey stuffed animal or a playset — Amazon receives information about your visit through tracking cookies. This allows us to earn a commission, but Amazon does not share your account details, payment information, or order history with Bluey Toys.

Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Bluey Toys, our visitors, or the public.

Business Transfers

If Bluey Toys undergoes a merger, acquisition, or sale of assets, your information may be transferred to the new owner as part of that transaction. We will notify you via email or a prominent notice on our site before your data is transferred and becomes subject to a different privacy policy.

Data Security Measures at Bluey Toys

Protecting your information is a priority for us. Bluey Toys uses industry-standard security measures — including encrypted connections (HTTPS), secure server configurations, and access controls — to safeguard the data you share with us. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security. We encourage you to use strong passwords if you create an account with us in the future and to be cautious about sharing personal information online.

Your Privacy Rights

Depending on where you live, you may have specific rights regarding your personal information. Bluey Toys respects these rights and provides mechanisms to exercise them.

Rights for All Users

Regardless of your location, you can request that Bluey Toys:

• Provide a copy of the personal information we hold about you
• Correct any inaccurate or incomplete data in our records
• Delete your information from our systems, subject to legal retention requirements
• Unsubscribe from our newsletter or marketing emails at any time

GDPR Rights (European Union)

If you are located in the European Union, the General Data Protection Regulation (GDPR) grants you additional rights, including:

• Right to Access: Request a copy of your personal data and information about how we process it
• Right to Rectification: Correct inaccurate personal data we hold about you
• Right to Erasure: Request deletion of your data under certain conditions
• Right to Restrict Processing: Limit how we use your information in specific situations
• Right to Data Portability: Receive your data in a structured, commonly used format and transfer it to another service
• Right to Object: Opt out of certain processing activities, including direct marketing and profiling
• Right to Withdraw Consent: Revoke consent at any time if we process your data based on consent

You also have the right to lodge a complaint with your local data protection authority if you believe we have not handled your information appropriately.

CCPA and CPRA Rights (California)

The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide California residents with the following rights:

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which we use it, and the third parties with whom we share it
• Right to Delete: Request deletion of your personal information, subject to certain exceptions
• Right to Opt-Out: Opt out of the sale or sharing of your personal information (note: Bluey Toys does not sell personal information in the traditional sense, but affiliate tracking may qualify as “sharing” under CPRA)
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit Use of Sensitive Personal Information: Restrict how we use certain sensitive categories of data
• Right to Non-Discrimination: Exercise your privacy rights without facing discrimination in service or pricing

Other State Privacy Laws (Virginia, Colorado, Connecticut, Utah)

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) have similar rights under their respective state privacy laws, including:

• Access to personal information we have collected
• Correction of inaccurate data
• Deletion of personal information
• Opt-out of targeted advertising and the sale of personal information
• Opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects

If you are a resident of one of these states and wish to exercise your rights, please follow the instructions in the “How to Exercise Your Rights” section below.

How to Exercise Your Rights

To submit a privacy request — whether to access, correct, delete, or opt out — email us at the address provided in the “Contact Us” section below. Please include “Privacy Request” in the subject line and provide enough detail for us to verify your identity and locate your information in our systems. We will respond to your request within 30–45 days depending on the complexity and volume of requests we receive. In some cases, we may ask for additional information to confirm your identity before processing your request.

Children’s Privacy and Bluey Toys

Bluey Toys is a family-friendly destination inspired by a show beloved by children, but our website is directed at parents, guardians, and adult collectors — not children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent, as required by the Children’s Online Privacy Protection Act (COPPA). If you believe a child has provided us with personal information, please contact us immediately and we will delete that data from our systems.

Third-Party Links on Bluey Toys

Our site includes links to Amazon product pages where you can purchase Bluey plush toys, figures, and playsets. Once you leave Bluey Toys and navigate to Amazon or any other third-party site, you are subject to that platform’s privacy policy — not ours. We encourage you to review Amazon’s privacy practices before making a purchase. Bluey Toys is not responsible for the privacy policies or data handling practices of external websites.

International Data Transfers

Bluey Toys operates from the United States, and your information may be transferred to, stored on, and processed by servers located in the United States or other countries where our service providers operate. By using our website, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection laws than your jurisdiction. We take steps to ensure that your data receives an adequate level of protection wherever it is processed, including using standard contractual clauses approved by the European Commission when transferring data from the EU.

How Long Bluey Toys Retains Your Data

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. For example:

• Newsletter subscriber information is retained until you unsubscribe
• Contact form submissions are kept for up to two years to maintain a record of our correspondence
• Analytics data is retained in aggregated, anonymized form indefinitely to track long-term trends
• Affiliate tracking cookies expire according to Amazon’s policies, typically within 24 hours to 90 days

If you request deletion of your data, we will remove it from our active systems promptly, though some information may remain in backup files for a limited time before being permanently deleted.

Email Communications from Bluey Toys

When you subscribe to our newsletter, you agree to receive periodic emails about new arrivals, restocks of popular items like the Bluey and Bingo set, and updates to our catalog. We will never spam you, and you can unsubscribe at any time by clicking the “Unsubscribe” link at the bottom of any email or by contacting us directly. Even after you unsubscribe from marketing emails, we may still send you transactional messages related to your inquiries or account activity (if applicable in the future).

Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activity tracked. At this time, there is no universally accepted standard for how websites should respond to DNT signals. Bluey Toys does not currently respond to DNT signals, but you can control tracking through your browser settings and cookie preferences as described earlier in this policy.

Changes to This Privacy Policy

Bluey Toys may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make significant changes, we will post a notice on our website and update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of Bluey Toys after we post changes constitutes your acceptance of the revised policy.

Contact Us About Privacy

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need to report a concern about how Bluey Toys handles your information, please reach out to us. We are here to help and will respond to your inquiry as quickly as possible.

For privacy-specific requests, please include “Privacy Request” in your email subject line so we can prioritize your inquiry.

Bluey Toys celebrates imagination, family connection, and play through an official collection of plush companions, detailed figures, and interactive playsets that bring the world of Australia’s favorite Blue Heeler family into homes everywhere.