Every Bluey toy a Heeler-loving kid could ever want.
We’re the home for cuddly Bluey plush, character-packed playsets, and collectible figures of Bluey, Bingo, Bandit, Chilli, and the whole Brisbane crew — all in one place, all in one cart.
The Bluey toys parents ask us for the most.
Character-accurate plush, hand-painted figures, and playsets built from the show — every product below is the real thing, spec’d out and ready to ship from Amazon.
Bluey Plush
The signature blue Heeler pup, embroidered features, huggable everywhere.
- Size13 in
- Age3+
- FillPoly-fiber
Bluey and Bingo
The sister duo, sold together — the pair kids actually want under the tree.
- Pieces2 pack
- Size7 – 13 in
- Age3+
Bluey House Toy
The Heeler family home, opening walls, four rooms of imaginary play.
- Scale2.5 in figures
- Rooms4
- Age3+
Bluey Family Figures
Bluey, Bingo, Bandit, and Chilli in poseable, hand-painted detail.
- Pieces4 figures
- Height2.5 – 3 in
- Age3+
Bartleby Bluey
The lovable pup from Bluey the Sign — a must-have for die-hard fans.
- Size8 in
- CharacterBartleby
- Age3+
Bluey Chattermax Toy
The screen-friendly chatterbox from the show, records and repeats voices.
- Power3 x AAA
- ModesRecord + Play
- Age3+
Giant Bluey Plush
Almost the size of your kid — the plush that becomes their new best friend.
- Size24 in
- FillSoft plush
- Age3+
Bluey Car Toy
The Heeler family car, holds four figures, rolls on real wheels.
- Seats4 figures
- Scale2.5 in
- Age3+
Pick the corner of the Bluey world you love most.
Plush Toys
Bluey plush, Bingo plushies, giant sizes, and every soft Heeler stuffed animal we carry.
Browse plush → Collection 02Playsets
The Bluey house toy, cars, planes, bath toys, and every interactive Bluey playset in stock.
Browse playsets → Collection 03Figures
Bluey figures, family sets, mini figurines, and hand-painted action figures for collectors.
Browse figures → Collection 04Characters
Bluey and Bingo, Bandit, Chilli, Muffin, Socks, Chloe, Bartleby — the whole Brisbane crew.
Browse characters → BestsellerBluey Plush
Our #1 requested product — the 13-inch official Bluey plush that families order over and over.
View product → BestsellerBluey House Toy
The Heeler family home playset — the centerpiece of any Bluey collection.
View product →Every Bluey toy we sell meets the show’s standard, not a knockoff’s.
Officially licensed by Ludo Studio and BBC Studios. That’s not marketing — it’s what separates our shelf from the fakes on the marketplace.
Licensed originals only
Every Bluey plush, figure, and playset in our range is manufactured under the official Bluey license. No AliExpress lookalikes, no misprinted Heelers.
They look like the show
The blue is the right blue. Bingo’s ears sit right. Bandit’s beard is embroidered, not printed. If a character detail is off, it doesn’t make our store.
Tested for the age it’s sold for
Age grading matches what’s on the box — 3+ for most plush and figures, 18m+ where noted. Materials meet US ASTM F963 and CPSIA toy safety standards.
Soft where it should be, sturdy where it counts
Plush uses low-pile short-fiber polyester with polyfill. Playsets and figures use durable ABS plastic that survives real toddler drop-tests.
The whole Brisbane crew, not just Bluey
We stock Bluey and Bingo, Bandit, Chilli, Muffin, Socks, Chloe, Rusty, Indy, Winton, Coco, Bartleby, Jack, Turtleboy, Pom Pom, and Snickers — the deep cuts too.
Ships from Amazon, arrives when they promise
Every Bluey toy on this page ships through Amazon Prime warehouses. Two-day shipping on eligible orders, hassle-free returns through your Amazon account.
From our storefront to your kid’s playroom in four steps.
Pick your character
Bluey, Bingo, Bandit, Chilli, or the whole family — browse by character or by collection.
Check the specs
Every card lists the size, age range, and character so you know exactly what’s landing on the doorstep.
Buy through Amazon
Every “Shop on Amazon” button opens the exact product page, ready to check out with your Amazon account.
Prime-fast delivery
Prime-eligible items ship in two days. Track everything through your Amazon orders as usual.
Every Bluey toy on our shelf plays nicely with the rest.
The 2.5-inch figure scale is consistent across our playsets — so the Heeler family car, the Bluey house toy, the fire truck, and the police car all take the same figures. Buy them a year apart, they still play together.
- Figure scale2.5 in — universal across playsets
- Bluey House ToyFits all 2.5 in family + friends figures
- Vehicle rangeCar, jeep, bus, fire truck, police car — same scale
- Plush sizing7 in, 13 in, 20 in, 24 in — mix freely
- Battery toysChattermax + talking toys use AAA (not included)
- Age rangePlush from 18m+, playsets and figures 3+
What families say after the box gets opened.
“My three-year-old carries this Bluey everywhere — school, car seat, into the bath if I don’t catch her. The face is exactly like the show.”
“Got the house toy and the family figure pack together. Best money I’ve spent on a Christmas gift — she played with it non-stop through the holidays.”
“Finally found Bartleby in stock. My son lost it in the best way — it’s genuinely the character from the show, not a random blue dog knockoff.”
“The Bluey and Bingo two-pack is perfect for our two girls — one gets Bluey, one gets Bingo, no fighting. The stitching feels solid, not cheap.”
The questions we get from Bluey parents every day.
Yes — every Bluey toy on our shelves is officially licensed by Ludo Studio and BBC Studios. That means the plush proportions, embroidered face details, character colorways, and packaging all pass the licensor’s approval process before they hit an Amazon warehouse.
What we don’t stock: the third-party lookalikes you’ll see on some marketplace listings with an off-colored Bluey, missing Bingo ear tufts, or a Bandit without a proper beard. If it’s not a real Ludo/BBC-approved product, it doesn’t get a card on this page.
Most of our plush is safe from 18 months and up, with age grading marked on each product page. Playsets and figures are generally 3+ because of small parts (the 2.5-inch figures are choking-hazard sized for infants).
Interactive electronic toys like the Chattermax and talking-toy range are 3+ due to small internal battery compartments. Always check the age label on the specific product before buying — we mirror the manufacturer grading exactly.
Yes — the entire playset range is built to a shared 2.5-inch figure scale. That means the Bluey house toy, the Heeler family car, the Bluey fire truck, the police car, the school bus, the garbage truck, the airplane, the boat, and the supermarket playset all accept the same figures.
Bluey, Bingo, Bandit, Chilli, Muffin, Socks, Chloe, and the friends-figurines packs all sit and stand correctly in every vehicle and room. Buy pieces months or years apart — they still play together as one collection.
The standard 13-inch Bluey plush is the sweet spot for most kids — big enough to hug, small enough to travel with, and priced sensibly. The 7-inch Bingo pairs perfectly with it as a sibling gift.
For a “wow” birthday or Christmas gift, the Giant Bluey plush (roughly 24 inches) is the one people photograph. There’s also a My Size Bluey and Large Bluey range that sits between the two. For babies or infants, the smaller 7-inch bean plush is easier to grip and machine-washable on gentle.
Standard-fill Bluey plush (Bluey, Bingo, Bandit, Chilli, Bartleby, and the friends range) can be surface-washed with a damp cloth and mild soap. Spot-clean stains and let air-dry — never tumble-dry.
For a full clean, place the plush in a mesh laundry bag and run a cold, gentle cycle. Air-dry flat and reshape the ears and tail while damp. Plush with embedded electronics (talking toys, Chattermax) should never be submerged — spot-clean only.
Yes — most electronic Bluey toys, including the Chattermax and the wider talking-toy range, run on 3 x AAA batteries. Some interactive playsets and the xylophone/piano musical toys use 2 x AA. Batteries are usually not included in the box, so grab a pack for gift-day.
Battery compartments are screw-secured under the base with a Phillips-head screw, per US toy safety requirements. Fresh alkaline batteries give the longest playback time and cleanest recorded audio on the Chattermax.
Every Bluey toy on our store ships through Amazon. Prime-eligible items arrive in two days (or faster in supported zip codes), and non-Prime items ship on standard Amazon timelines shown at checkout.
Returns run through your Amazon account like any other Amazon order — 30-day window on most toys, free return shipping on eligible items. If a plush arrives with a defect or a playset piece is missing, Amazon’s replacement process is usually one click and one QR code at the drop-off.
Let’s make their Bluey collection complete.
Plush, playsets, figures, and every Heeler character in one store — check out through Amazon and it’s on the way.
Shop All Bluey Toys on Amazon