Bluey Plush | Official Soft Toys Collection
Our 12-inch sitting Bluey plush captures every detail fans adore—from her bright blue coat to her expressive embroidered face. This soft toy is designed for cuddles, imaginative play, and every adventure your little one dreams up.
Every Bluey plush in our collection starts with premium-grade polyester plush, chosen for its softness and durability. We test each batch to ensure it meets toy-safety standards and can survive hundreds of wash cycles without pilling or fading.
Sizing & Age Recommendations
Our 7-inch keychain Bluey fits in a child’s palm and clips securely to bags or car seats—ideal for toddlers who want a travel companion. The 12-inch sitting version is our most popular size: large enough for real hugs but compact enough to tuck under an arm or into a daycare cubby.
The 16-inch standing Bluey is designed for children who love role-play and imaginative storytelling. Her height makes her a focal point in toy lineups, and the weighted base means she can stand on beds, shelves, or play mats without toppling over. All three sizes are recommended for ages 3 and up due to small embroidered details, though older fans and collectors love them just as much.
Care Instructions
The 7-inch keychain and 12-inch sitting Bluey should be spot-cleaned with a damp cloth and mild detergent, then air-dried completely before the next play session. Avoid submerging these smaller plush toys, as the metal clasp or dense fill can take hours to dry and may develop an odor if moisture lingers.
Our 16-inch standing Bluey is machine-washable: place her in a mesh laundry bag, wash on cold with like colors, and tumble dry on low heat. Remove promptly to prevent wrinkles, and fluff the fur by hand if needed. Do not bleach or iron any Bluey plush—high heat can damage embroidery threads and melt polyester fibers.
What makes our Bluey plush special
More Plush Friends From The Heeler Family
Customer reviews
Questions About Your Bluey Plush
Yes, every Bluey plush in our collection is officially licensed and manufactured to meet the quality standards set by the show’s creators. Each toy includes a hang tag with authenticity markers and care instructions.
We source directly from the licensed manufacturer, so you’re getting the same plush sold in specialty toy stores—just at a better price because we ship straight from our warehouse.
Our Bluey plush toys are recommended for ages 3 and up due to embroidered details and small fabric loops on the keychain version. Younger toddlers can enjoy them under supervision, but we suggest the 12-inch or 16-inch versions for children who are past the mouthing stage.
The plush is soft enough for infants to touch and hug, but keep an eye on the embroidery threads and clasp hardware if your child tends to chew on toys.
The 16-inch standing Bluey is machine-washable in cold water on a gentle cycle—just place her in a mesh laundry bag first. Tumble dry on low and remove promptly to keep the plush looking fresh.
The 7-inch keychain and 12-inch sitting versions should be spot-cleaned only, as the dense fill and metal clasp take too long to dry fully in a washing machine. Use a damp cloth with mild soap, then air-dry completely before the next play session.
Avoid fabric softeners and dryer sheets—they can leave a residue that makes plush feel greasy over time. Instead, wash in cold water with a gentle detergent and tumble dry on low heat.
If the fabric starts to look matted, brush it gently with a soft-bristled toothbrush or a pet slicker brush while the plush is still slightly damp. This lifts the nap and restores the fluffy texture without damaging fibers.
Yes, the 7-inch keychain plush includes a pre-attached metal swivel clasp rated for daily use. The clasp rotates 360 degrees so the plush doesn’t twist or tangle when clipped to a backpack or car seat.
The fabric loop connecting the plush to the clasp is reinforced with extra stitching, so it won’t tear even if your child tugs on it regularly.
Absolutely—our twin pack includes both Bluey and Bingo in 10-inch sitting size at a bundled price. You’ll save compared to buying each plush separately, and the two sisters ship together in one box.
If you prefer different sizes, you can add any combination of individual plush toys to your cart. Many families collect the whole Heeler family over time, starting with Bluey and Bingo and adding parents or cousins as gifts for birthdays or holidays.
No, every Bluey plush uses embroidered facial features—eyes, nose, and mouth are stitched directly into the fabric. There are no buttons, plastic eyes, or glued-on pieces that could detach during play.
The only hardware is the metal clasp on the keychain version, which is permanently attached and designed to withstand tugging. Even so, we recommend the keychain for children age 3 and up who won’t try to chew on the metal.