Bluey Pom Pom Plush – Official Collectible Soft Toy
Our Bluey Pom Pom plush captures every detail of the beloved six-year-old blue heeler from the Emmy-winning series. Standing 8 inches tall, this officially licensed collectible features Bluey’s signature blue fur, friendly smile, and characteristic floppy ears—all rendered in premium plush fabric with a pom-pom texture that makes her irresistibly huggable.






We engineered the Bluey Pom Pom plush using a specialized short-pile polyester that mimics the dense, pom-pom-like texture of real blue heeler fur. The fabric went through 14 rounds of prototype testing to nail the balance between softness and durability—it needs to survive toddler love without matting or pilling.


Accurate character details
Every detail on this plush is screen-accurate to the animated series. Bluey’s signature black nose, white muzzle patch, and dark-tipped ears are embroidered rather than printed—embroidery won’t fade or peel over time. Her eyes use a combination of embroidered outlines and felt appliqué to capture that friendly, curious expression fans recognize instantly.
The tail is weighted slightly at the base so it naturally hangs in the show’s characteristic curve. Even Bluey’s four-toed paws are sculpted into the plush rather than simply stitched flat, giving the toy a three-dimensional presence that sets it apart from generic character knock-offs. We worked directly with BBC Studios’ licensing team to ensure color-matching met broadcast standards—the blue hue is Pantone-certified to match Bluey’s on-screen fur tone.

Care and cleaning
Maintaining your Bluey Pom Pom plush is straightforward. Place the toy in a mesh laundry bag or pillowcase, then machine wash on gentle cycle with cold water and mild detergent. Avoid bleach or fabric softeners, which can break down the pom-pom texture and embroidery threads over time.
After washing, gently reshape the plush while damp—squeeze out excess water without wringing—and air dry flat or hang by the care tag loop. We don’t recommend tumble drying because high heat can cause the polyester fill to clump. Once dry, a quick brush with a soft-bristle pet brush restores the pom-pom fluffiness. Spot-clean minor stains with a damp cloth and mild soap between full washes to extend the time between machine cycles.
What makes this plush special
More characters from the Heeler family
Customer reviews




Questions about your Bluey Pom Pom plush
The plush stands 8 inches tall when seated upright. From nose to tail tip, she measures approximately 9 inches. This size is ideal for toddlers and preschoolers to carry comfortably while also being substantial enough for display on a shelf or bed.
Yes. Place the plush in a mesh laundry bag or pillowcase, wash on gentle cycle with cold water and mild detergent, then air dry flat or hanging. Avoid bleach, fabric softeners, and tumble drying. The plush retains its shape and softness through multiple washes when cared for properly.
The outer shell is made from premium polyester plush fabric with a pom-pom texture. Inside, we use hypoallergenic polyester fiber fill that meets ASTM and CPSIA safety standards. All facial features are embroidered with colorfast thread, and there are no plastic buttons or removable parts.
The plush is safety certified for ages 3 and up. It contains no small parts, choking hazards, or sharp edges. The embroidered features and double-reinforced stitching make it durable enough for toddler play while remaining soft and cuddly.
Absolutely. We carry Bingo, Bandit, Chilli, and several of Bluey’s friends in the same pom-pom plush style and scale. Collecting multiple characters lets kids recreate scenes from the show and expands imaginative play possibilities. Each character is sold separately.
Each Bluey Pom Pom plush includes a character hang-tag with a QR code that unlocks a free printable activity pack—coloring pages, crafts, and an episode guide. The plush ships in eco-friendly recyclable cardboard packaging with a display window, making it gift-ready right out of the box.
The plush uses colorfast dyes that are Pantone-certified to match Bluey’s on-screen appearance, so fading is minimal even with regular washing. The pom-pom texture is inherent to the fabric weave rather than a surface coating, meaning it won’t flatten permanently. A quick brush with a soft-bristle brush after washing restores the fluffiness.






